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Crêpe Affaire
With a prime position at the entrance to Broadway Shopping Centre, carefully conceived corporate ID, photographed overhead menu board, and a stack of loyalty cards set near the till, it's clear that Crêpeaffaire was devised with multiplication in mind. It does not, like other crêperies in London, try to evoke French market towns. There's no mention of buck wheat or Brittany on the menu. The pitch instead is urban cosmopolitan. This is Hammersmith after all, where Thai and tikka chicken do sit fairly comfortable alongside mushrooms, cheese and spinach.